News

ASA EXTEND IT'S DIGITAL REMIT

01 Sept 2010 - The UK's ASA  (Advertising Standards Authority) has announced that its digital remit is to be extended to cover online marketing communications as the result of a long and carefully considered project that involved a wide cross-section of UK industry. 

The extension comprises three main components: scope, sanctions and funding, and will be supported by a training and awareness programme to help website owners get their marketing communications in line with the requirements of the Code in time for 1 March 2011.

For more information http://www.cap.org.uk/Media-Centre/2010/Extending-the-Digital-remit-of-the-CAP-Code.aspx

    If you need help with ASA  issues and how it will affect your company contact us at  info@enarpee.com

 

 

NEW ASA CODES COME INTO FORCE

01 Sept 2010 - The UK's ASA  (Advertising Standards Authority) new Advertising Codes come into effect today. It is important that all those involved with producing advertisements and other marketing communications understand and comply with the revised CAP and BCAP Codes to avoid the reputational or commercial damage that could result from breaching the rules.

For more information http://www.cap.org.uk/Media-Centre/2010/New-Codes-are-here.aspx

    If you need help with ASA  issues and how it will affect your company contact us at  info@enarpee.com

 

 

EU COMMISSION PLANS FURTHER HARMONISATION OF DATA PROTECTION LAW

19 July 2010 - EU Justice Minister Viviane Reding said that laws adopted by the European Union's 27 member states should be changed so that they are closer to each other and to EU privacy directives. Addressing the Article 29 Working Party comprising of EU Member Data Protection Watchdogs, Reding told the meeting that EU law on data protection was too fragmented.

"The internal market requires not only that personal data can flow freely from one Member State to another, but also that the fundamental rights of individuals are safeguarded," she said. "Provided that all data protection guarantees are in place and properly applied, personal data should freely circulate within the EU and, where necessary and appropriate, be transferred to third countries. This requires us to provide a level playing field for all economic operators in different Member States. This is currently not the case."

    If you need help with Data Protection issues and how it will affect your company contact us at  info@enarpee.com

 

 

NEW ZEALAND TCF DRAFT CODE FOR MESSAGING OUT FOR CONSULTATION

17 June 2010 - TCF, the Telecommunications Carriers Forum released their Draft Code for Industry Consultation with a closing date of 30th July 2010. Enarpee have been working with a major messaging aggregator in the NZ and Australian Market to prepare a response document.

If you need help with the Codes of Practise in New Zealand and Australia then contact us at  info@enarpee.com

 


AUSTRALIAN REGULATOR ACMA ISSUES FORMAL WARNING ON SPAM

    16 June 2010  - ACMA The Australian Communications and Media Authority has issued a formal warning to Notebooks R Us for breaching the Spam Act. Following an investigation the company was found to be in breach of the  Spam Act 2003 for sending commercial electronic messages without consent of the recipients.

    The Spam Act establishes that commercial electronic messages must be sent with the recipient’s consent, and that consent to receive such messages is considered to be withdrawn five business days after any request to unsubscribe or opt out. Under the Spam Act, potential penalties of up to AUD $1.1 million per day may be imposed by the Federal Court for repeat offenders.

    For more information http://www.acma.gov.au/WEB/STANDARD/pc=PC_312179

    For further advice on Australian Market Compliance contact info@enarpee.com